Learning Performance are committed to respecting your privacy and ensuring that we only communicate with you because we feel that you have a legitimate interest in our services.

We do NOT send SPAM or share your details with 3rd parties.

 

We only carry out B2B marketing to Government bodies (schools), which is permitted under the GDPR:

 

You can email or text any corporate body (a company, Scottish partnership, limited liability partnership or government body)’

 

If you do not wish to receive marketing from us, please click the unsubscribe link or reply to us with the subject line UNSUBSCRIBE and we will remove you from our database.

We are one of the UK’s largest providers of student workshops, alongside interactive sessions for parents and teachers.

This privacy policy explains why and how we contact you, how we collect and store your data, where we find your information, how we work with our partners and what to do if you do not wish to be contacted by us.

We are fully compliant with the PECR, Data Protection Act 1998, GDPR and are understand the guidance set out by the ICO and DMA. Our lawful basis for processing is ‘legitimate interest’. We will Never share your information with any third parties.

Why and how we contact you and our lawful basis for processing.

Why?

 

Our aim is to ‘inspire a love of learning’ by making a difference to as many students, teachers and parents as we can.

The main reason for our contact is to make you (schools) aware of our services. Learning Performance is an educational training provider visiting schools for the past 30 years. We provide learning and development workshops for students, teachers and parents. Our workshops provide benefit to many schools across the country therefore we believe it is in the interest of the schools that we inform them of what we can offer their students and staff.

 

How?

The 3 steps we take in order to fulfil our aims:
1. Collect contact information from schools in the UK, so that we can send them direct marketing in the form of emails.

  1. Promote our brand to schools so they are aware of what we offer as they may wish to invite us to deliver our workshops.
  2. Ensure that we send our best presenters to provide outstanding workshops

The direct marketing, we carry out is via email or occasionally via post. We do not ‘cold call’ – We occasionally contact an individual via telephone if they have shown interest in our services by clicking on our emails, enquiring with us or by meeting the conditions our any third-party partners deem as legitimate interest. For further information about our partners, please see the section stating ‘how we work with our partners’.

Lawful basis for processing

We have conducted an Information Audit along with a legitimate Interest Assessment to ensure that we are fully compliant with the new rules around personal data.

The DMA, summarising instructions from the GDPR update, states that –

‘You can send individuals a marketing email/text as long as you provide an easy way to opt-out of future communications from you.’

We operate under a ‘soft opt-in’ policy relating to previous customers, which is approved by the ICO. This means that if you have bought from us in the past, we can assume that you are interested in hearing about our services still however, you must have given them a clear chance to opt out – both when you first collected their details, and in every message you send.’ 

We provide an ‘unsubscribe’ link (which is considered to be an ‘opt out’) at the bottom of all of our marketing emails.

Please refer to the ‘what to do if you do not wish to be contacted by us’ section for information about unsubscribing from our marketing mails and your rights.

How we collect and store your data

The data we collect is readily available in the public domain and can be requested legally in accordance with the Freedom of Information Act 2000. Schools have a legal obligation to update their details on ‘Get information about schools’ under the Education Act 1996. The information we collect is indicated beneath:

School name, contact name, school address, job title, school email address, school phone number.

The ICO defines the contact name and job title as being ‘personal data’ because, ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

From our understanding, this means that any information we hold which can be directly related back to the person is considered to be ‘personal data’. For example, if we just collected contact names without school name, job title, school email address, school address, school phone number and stored them on our CRM system, it would be very unlikely that the person could be identified.

However, if we were to collect the contact name and school name, it is more likely that the individual could be identified.

We do not hold or store any information about the contacts home address, personal phone number of any special category data, we simply hold information about the contacts role in the school so we can send targeted marketing to them.

We collect this in two ways:

  1. Internally – we have a Business Administrator who uses ‘Get information about schools’ (GOV.UK website) to search for schools.
  2. Externally – we work with 2 companies.
    – Buzz (Direct education)
    –– Sprint Education

We store schools’ financial information in 2 ways:

We invoice schools electronically via Secure Accounting software (which only the Finance Manager has access to and is password secured)

1) If schools send us a remittance via post, this information is shredded immediately after being processed.

2) If schools send us remittance via email, the details are stored in a secure folder on our Finance Manager’s computer, which only the Finance Manager has access to.

We do use cookies to track our website and our cookie policy is clearly displayed. If you send us an enquiry, download a brochure you will be required to enter the following details:

Name, school name, job title, email address, phone number

Where we find your information

We search for schools’ information using 2 methods:

1) ‘Get information about schools’

We search ‘all establishments’ and select either – primary, secondary or further education. We then look for 3 factors:
– OFSTED grade: We are more interested in schools who are graded Requires Improvement or Inadequate in ‘achievement’ and ‘quality of teaching’ because we believe that they will be most in need of our support in comparison to schools graded Good or Outstanding.

2) School websites

After gathering a list of school names from ‘Get information about schools’, our Business Admin searches for the schools and looks on the school websites for the information we collect:

School name, contact name, school address, job title, school email address, school phone number

How we work with our partners

We provided them with the product we wanted them to promote and they sent email marketing on our behalf. Their privacy policies are compliant with the GDPR and their policies can be found on their respective websites. Sprint Education have created a number of documents relating to the GDPR which have ensured us, as customers, that they are fully aware of the implications.

Sprint Education – https://www.sprint-education.co.uk/legal

After sending the emails on our behalf, the only data we received from them is:

School name, contact name, job title, school email address, school phone number

We received this data if we met these conditions:

1) The individual opened and viewed emails without opting out

2) The individual had clicked on a link

3) The individual had responded to the email

We would then contact the individual via email to inform them that we have information to state that they are interested in our product and ask them if they require any further information.

What to do if you do not wish to be contacted by us

All of our emails have an unsubscribe link, please click on this and it will automatically unsubscribe you from any future marketing mail. Alternately, please send an email with the subject line ‘UNSUBSCRIBE’ to success@learningperformance.com and we will manually unsubscribe you.

After you have unsubscribed from all future marketing mail, we move your email address to an unsubscribed list but do not delete it. This is because we want to make sure that you are not added to our system again at any point in the future. If you would like us to completely remove all of your details, please let us know using the email address above and we will happily do this. However, when we come to update our database in the future, because we would have no evidence of you in our unsubscribe system, we could not guarantee that you would stay out of our database.

All data we collect is stored securely on our cloud-based CRM system which is encrypted and password-protected. School financial information is stored by our Finance Manager on secure Accounting system, which ensures that ‘Your data is secure and protected with encryption and secure sign in.